It might be worth $60million but who would by it and why? Would you own the rights to the name - so that everytime someone buy's a drink they have to pay you money? The world is crazy.
I ain't claiming that it isn't, but I guess valuing a brand can give a hint as to how succesful it is. But it would be awesome to own a brand name if you could get royalties for using the product. Mmm... easy money. ;-)
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