Monday, July 10, 2006

On the rocks.

It is quite fascinating that a brand name - not a product or its secret recipe, but the brand name in itself - can be worth more than 60 billion dollars.

2 comments:

Blogging for scraps... said...

It might be worth $60million but who would by it and why? Would you own the rights to the name - so that everytime someone buy's a drink they have to pay you money? The world is crazy.

Linus Bohman said...

I ain't claiming that it isn't, but I guess valuing a brand can give a hint as to how succesful it is. But it would be awesome to own a brand name if you could get royalties for using the product. Mmm... easy money. ;-)